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The personal cooling market has undergone a fundamental transformation. What was once a category of simple handheld fans and spray bottles has evolved into a sophisticated wearable technology segment — and the neck fan is its undisputed champion. According to market data, neck fan search volume has grown 180% year-over-year globally, with the category now generating over $800 million in annual retail sales across e-commerce platforms alone. This is not a passing TikTok trend···

Product OverviewNgozi Okonkwo, a Consumer Electronics Retail Chain Buyer based in Nigeria, was searching for high-quality neck fan products to meet surging consumer demand for portable personal cooling solutions. Mobile money and social commerce platforms enable direct cross-border purchases of trending consumer electronics, with neck fans becoming popular items on Jumia and social media marketplaces. After evaluating multiple neck fan manufacturers, Ngozi Okonkwo selected Wa···